Iowa's Per Capita
Personal Consumption


Per capita personal consumption expenditures (PCE) is a measure of consumer spending.  It reports how much money the average person spends on goods and services.  This report is based on estimates provided by the U.S. Department of Commerce, Bureau of Economic Analysis.

Per Capita PCE

Personal consumption expenditures (PCE) is the value of the goods and services purchased by, or on the behalf of, Iowa residents. PCE is divided by the Census Bureau’s annual midyear (July 1) population estimates to calculate per capita PCE.
Percent change is calculated by finding the difference of the current year per capita PCE and prior year per capita PCE, and dividing the difference by the prior year per capita PCE.

Service Categories

Services include household consumption expenditures (for services) and final consumption expenditures of nonprofit institutions serving households (NPISHs). Household consumption expenditures include: housing and utilities, health care, transportation services, recreation services, food services and accommodations, financial services and insurance, and other services. NPISH is the gross output of nonprofit institutions less receipts from sales of goods and services by nonprofit institutions.  The charts below show the breakdown and percent change from prior year for individual household consumption expenditures (for services) and NPISHs.

Goods Categories

Goods include both durable goods and non durable goods. Durable goods include: motor vehicles and parts, furnishings and durable household equipment, recreational goods and vehicles, and other durable goods. Non durable goods include: food and beverages purchased for off-premises consumption, clothing and footwear, gasoline and other energy goods, and other non durable goods.